Building a social empire 101 by Zazl

by Zazl | Nov 15, 2014 | Attribution, Branding, Communications, Content Creation, Media Management, Opportunities, Social, Social Currency, Zazl | 0 comments

Social Media and its’ use as a sales conversion tool

Maximize lead generation by analytics, record customer paths to presentation landing pages and buying

Collecting a Google “+” or face book “like” is great, even in multiples, however conversion to cash paying clients is quite a task for many sites. Customize a sales plan tracking and targeting the audience and the medium your prospects already use, in a message to cause their successful conversion.

Establish marketing within social media platforms and direct sales by maximizing the very success metrics of your brand & products. Your brand or products position and proven conversion through sales and marketing history can help you begin to prospect in various social media realms.

Use landing pages, E-mail, subscriptions, ads, SEO, Tsu, Ello, Pinterest, Twitter, Facebook, Google+, LinkedIn, Landing Pages, Forums, RSS feeds and scrappers, etc.

All are social mediums some may not suit your immediate plan or ability to manage.

Choose Facebook, Twitter, Google+ and LinkedIn as immediate and prioritize others later based on your knowing and understanding who your clients are through analytics.

How do your customers use social mediums? Begin to generate feedback through targeted sales campaigns within those individual mediums. Prioritize the social medium platforms and the messages to prospects replicating successful historic campaigns proven to work. Add social mediums not covered in initial campaigns in future planning and via testing of engagement within those mediums.

Here is the easy out-line anyone can do!

  The dance:

Define and implement the social medium platforms chosen and outline the files and function within your marketing strategy and sales targets, plans and goals.

  The matrix:

Assign the goals and measure every key metric, react to keep the momentum going with clear meaningful original dialog. Keep it fresh or you will miss out and lose opportunities slowing growth, conversions, sales, media lists, subscriptions and the general interaction can even stop without real engaging attendance on your part.

  The sustain

Correlate data, define, test, re-think, de-bug, adjust, test again, start over and test and tweak some more alter, modify, adapt. -do all of this with any good idea fitting to your targets preferences and your sales/marketing goals.

We begin to understand what actions have the best engagement rates…… and we get out in front of our audience.

We begin our campaigns into social media platforms with known historic successes and later we’ll all be surprised to understand the audience really likes- photos, videos, jokes, links and-likes, shares, comments and clicks, up-loading much. Engage your prospects through social media platforms and cause their conversion directed through your sales channels.